Ferry line Darłowo – Nexø succesfully promoted by various means

Extensive marketing campaign accompanied the kick-off season 2014

24.11.2014


After the Municipality of Darłowo reached agreement with Kołobrzeska Żegluga Pasażerska (KZP) to operate the passenger ferry connection to Nexø / Bornholm in the coming years, the promotion of the line started with joint efforts and full power. Before and during the 2014 season, a number of marketing activities were carried out. Measures included, for example

  • the creation of a promotion movie that is available on YouTube and is played e.g. at the website of KZP, in tourist offices, during fairs or in hotels and restaurants,
  • a season opening sailing for multipliers, which attracted more than 200 stakeholders from the tourist sector from Darłowo,
  • the drafting of new information leaflets and brochures on the line and the destinations,
  • promotion stands and actions that presented Bornholm as travel destination in Darłowo – as well as Darłowo on Bornholm,
  • promotion banners for the line in the centre of Darłowo.


Apparently, the joint promotion efforts were a full success: All sailings of the “Jantar” between Darłowo and Nexø were almost completed booked during the 2014 season.