Joining forces for promoting Bornholm to Polish tourists

INTERFACE PLUS meets tourist businesses from Bornholm

02.05.2012


Upon invitation of the ferry operator Kołobrzeska Żegluga Pasażerska, representatives of INTERFACE PLUS met with Polish and Danish tourism associations and tour operators. The gathering took place onboard the ferry “Jantar”, which operates between Kołobrzeg and Bornholm, while the ship was staying in Nexø Seaport on 28 April 2012. The discussions marked the start of planning marketing activities related to the ferry services between Poland and Bornholm that are to be implemented within the INTERFACE PLUS project for the 2013 season.

Besides Mirosław Balicki, CEO of Kołobrzeska Żegluga Pasażerska, managers and marketing experts from hotels, camping sites, museums and other sights on Bornholm that consider Polish tourist as interesting target group participated in the meeting. Nexø Seaport, the Regional Municipality of Bornholm and Destination Bornholm represented the INTERFACE PLUS consortium. The group explored and discussed especially possibilities to coordinate the marketing activities for all ferry lines between Nexø and Poland. Such approach can create considerable synergies for the next season, when the re-launch of the services to Darłowo and Ustka is expected. It was agreed that INTERFACE PLUS will become a permanent member of the group and closely cooperate with it in the future.